top of page
Industry Insights
How Search Engines and Generative AI Understand Brands as Entities
Type a brand name into Google today, and you rarely see ten blue links anymore. You see a knowledge panel, a summary written by an AI Overview, or a direct answer inside ChatGPT, Perplexity, or Gemini that names a company by name, sometimes without a single click back to that company's website. That shift is not cosmetic. It reflects a bigger change in how search engines and generative AI systems actually think: they no longer just match keywords to pages. They recognise enti
2 days ago16 min read
bottom of page
150+
250+
21,000+
11,600+