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Industry Insights
CRM Automation: How AI Can Improve Sales and Customer Management
Customer relationship management used to mean a shared spreadsheet, a handful of reminder emails, and a sales team hoping nothing slipped through the cracks. That era is over. Today, an AI-powered CRM does the remembering, the scoring, the follow-up drafting, and increasingly, the forecasting, so that sales and support teams can spend their time on conversations that actually close deals. CRM automation is the practice of using software, and increasingly artificial intelligen
Aug 1015 min read
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