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Industry Insights
AI Search vs Traditional Search: What Businesses Need to Know
Search is going through the biggest change since Google first launched. For twenty-five years, "search" meant typing a few keywords into a box and scanning a page of blue links. Today, a growing share of that same intent is being satisfied inside AI Overviews, chat-based assistants, and generative answer engines that never send the user to a website at all. For business owners and marketers, this isn't a minor algorithm update; it's a shift in how customers discover, evaluate
2 days ago11 min read
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