PEARL ORGANISATION™

Introduction: A Billing Change Hiding in a Settings Tab Most Google Ads platform updates announce themselves loudly, a new campaign type, a redesigned interface, a feature rollout with its own landing page. This one did not. On June 16, 2026, Google quietly began notifying a limited set of advertisers that a specific subset of their Demand Gen campaigns would shift from cost-per-click (CPC) to cost-per-mille (CPM) billing, effective July 15, 2026. The change applies automatic

Introduction: Budgeting Has Become the Hardest Part of PPC There was a time when the hardest part of running paid search was writing good ad copy and picking the right keywords. In 2026, those problems have largely been automated. The hardest part of PPC now is knowing what to do with the budget itself, when to add more, when to pull back, when to shift spend between campaign types, and how to make those calls with evidence rather than instinct. The numbers explain why this m