PEARL ORGANISATION™

Introduction: A Billing Change Hiding in a Settings Tab Most Google Ads platform updates announce themselves loudly, a new campaign type, a redesigned interface, a feature rollout with its own landing page. This one did not. On June 16, 2026, Google quietly began notifying a limited set of advertisers that a specific subset of their Demand Gen campaigns would shift from cost-per-click (CPC) to cost-per-mille (CPM) billing, effective July 15, 2026. The change applies automatic