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Industry Insights
SEO Beyond Google: How Businesses Can Optimise for AI Search and Generative Engines
For two decades, ranking on the first page of Google was the entire game. Today, that game has a second board. A growing share of buyers now ask ChatGPT, Perplexity, Google's AI Overviews, or Microsoft Copilot a question and act on whatever answer comes back, often without ever clicking through to a website. For a business, this changes what "being found online" actually means. It is no longer enough to rank; you now have to be the source an AI system trusts enough to cite by
8 hours ago15 min read
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