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Industry Insights
Why Businesses Are Investing in AI-Native Applications
Introduction: The Application Category That Is Redefining Enterprise Software In 2024, enterprise AI conversations focused on adding AI features to existing software. A summarisation button in a document editor. A chatbot bolted onto a customer portal. A recommendations widget beside a product catalogue that already existed. These additions were useful; they saved time and modestly improved the experience. But they left the underlying architecture untouched, which meant they
4 days ago15 min read
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