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Industry Insights
How Digital Marketplaces Are Changing the Way Customers Discover Local Businesses
A decade ago, a customer who needed a plumber, an accountant or a web developer asked a friend, flipped through a printed directory or typed a name into a search box. Today the same customer opens a phone, types a need rather than a name, and lets a platform decide which businesses appear first. That small behaviour change is reshaping how local businesses are found, compared and chosen. Digital marketplaces sit at the centre of that shift. A well-run online business marketpl
2 hours ago15 min read
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